SCADpro X Google Pay
I participated as a UX designer, collaborating with a group of UI/UX designers. We researched, designed, prototyped, and play-tested an interactive project with the Google Pay team. Our goal was to create a gamified solution that encourages underrepresented groups in the United States to manage their money in a stress-free way. Additionally, we aimed to help local brands connect with target consumers via "playervertising".
Date: Aug 2021- Nov 2021
Role: UX Designer| Brand Strategist
Project Goal:
Understand how underrepresented groups in the U.S. are managing their money, and develop product ideas to build inclusive financial experiences for those communities.
The Challenge Prompt
We began our secondary research process by broadly researching general population financial health in the United States.
Through our research, we gained a better understanding of the indicators of financial health, how an individual’s financial he
To address this reality, there is a need for solutions that enable people to live financially healthier lives.
To better define the problem, we identified 5 research goals for primary research
Who are we solving for?
We used a survey questionnaire and interviews as the tool for conducting primary research with the target demographic
From the survey and interviews, we have gained many insights to the challenge
After conducting interviews and affinity mapping data points into themes, our team defined 4 opportunity areas
As a team, we defined our design criteria by conducting a mind map that centered on our target demographic.
We have decided on 3 directions to help solve the issue.
I took the lead design role on direction #3 the saving challenge
Post Completion Reflection